Apply Zero Trust continuously across every identity, device, network path, and application
No user or service is trusted by default — regardless of location
Device posture checked at every request, not just at login
Traffic is inspected and encrypted regardless of origin or destination
Least-privilege access enforced per application, per session
Customers, partners, and employees all share infrastructure
Thousands of device types from POS terminals to personal mobiles
Traffic comes from every network — store, home, mobile carrier
Dozens of apps and APIs with different access requirements